Current Issue Barclays Essay Example | Topics and Well Written Essays - 750 words

Current Issue Barclays - Essay Example company has more than 50 branches in different countries of the world including Africa, Asia, and Europe, North America and South America and almost 48 million customers. Barclays is renowned as universal bank and is organized as Corporate and investment banking and wealth management, and Retail and Business Banking. The corporate and Investment banking and wealth management cluster consists of three business units: Barclays Corporate (Commercial Banking), Barclays Investment bank and Barclays Wealth (Wealth Management). The retail and Business Banking cluster comprises four business units: Barclaycard (credit card and loan provision), Barclays Africa, UK Retail Banking and Western Europe Retail Banking. Barclays is the fourth largest bank in UK. Its main competitions are HSBC, RBS and Natwest. The current issues faced by Barclays are competitive market environment, segmentation issue and communication models. Here we will just discuss competition between Barclays and HSBC. HSBC is a London based banking and financial service providing organization. HSBC is not indebted to the British Government. But Barclays has resorted to borrowing. During the year of 2010 HSBC earned a total interest income of 80 billion dollars and a net profit of 14.2 billion dollars (wikinvest.com). There is tough competition between Barclays and HSBC. Since these are the two leading banks in UK so they are trying to achieve the biggest share in the market. Barclays reduce their rates on its Woolwich branded tracker mortgage to attract customers but HSBC in turn decrease to 1.99% discount on products. Both banks are taking further steps and bringing competitive products in the market which resulted in decline in market prices. Barclays has decreased its mortgage rate on its tracker mortgage by 0.45% and HSBC in return launched its amended rates by reviewing (Johnston, Mark 2010). Barclays has now launched new Premier Life Banking Program revive lending and compete for new customers.

Analyzing Experimental Research Studies Essay Example | Topics and Well Written Essays - 500 words

Analyzing Experimental Research Studies - Essay Example But the reality is, the healthy breakfast that makes our child healthy consists of According to the American Dietetic Association, these can include: The Castrol (3) brand speaks for itself and the performance is acknowledged world over. But when they borrow Cristiano Ronaldo, the highest paid footballer under the Sun, the sale might have been surged northwards but the finer contents and the subtle technicalities somehow have been thwarted or compromised. The ace footballer may know the game but the ultimate seven point advantage which the EDGE brand has been provided including protection against wear, long lasting oil and cleaner engine to name a few has not been uttered in proper manner. The â€Å"expert† here has a very little role to play to describe the superior parts of the lubricant since his expertise pertains to a different field. The only common lining in John McCain has copiously used Paris Hilton who says few words against the â€Å"Biggest Celebrity† Barak Obama. Her rhetoric was a curious mix over some topics like â€Å"Offshore Dealing†, Higher Taxes â€Å"and so on. Again here the ad content platters out a hollow massage. A socialite like Hilton is best suited for her comments on latest trend of fashions or foot wares. She is welcome to share her recent experience in a luxury cruise but her political acumens are not a proper topic to discuss. Leave aside the title â€Å"expert† she is a non grata persona in political field. Naturally when she shares her concern over these topics which perhaps were uttered for the first time in her life, it hardly cracks any ice. (4) 1. Paris Hilton has not given a second thought about his limitation as a political commentator. It is not a realistic approach from the part of the ad managers to use her political ‘acumen’ as the USP to fetch more voting percentage. 2. Her testimony as an expert was contradicted with a much cleaver ad where a battery of bright faces