The Fashion Designer Who Showed Avant Garde Fashion

All of these Japanese fashion designers, Issey Miyake, Rei Kawakubo, and Yohji Yamamoto passed the same time period in Japan. Though they have their own styles and differences among them, these fashion designers pursued the same philosophy of 1980’s deconstructionism to create avant-garde fashion. And that is certainly evident in each of their Paris collections, especially their debut shows. Through this fashion style, â€Å"Issey Miyake, Rei Kawakubo of Comme des Garcons and Yohji Yamamoto are considered the most successful and internationally known Japanese designers in the West, and they solidified their position in the French fashion establishment† (Kawamura 92). Issey Miyake is actual the first Japanese fashion designer who showed avant-garde fashion in the West. He is called as the father of anti-fashion. In 1973, Miyake was invited to the group Pret-a-porter which was created for French ready-to-wear institution. There are some young other genius fashion designer s such as Thierry Mugler and Sonia Rykiel. Two years later, he made his design shop in 1975 and hold his own Paris collection. His unique concept ‘A Piece of Cloth’ got a lot of attention and gave an big impact and influence for Western people. They never seen that kinds of Miyake’s unique and creative style of dress before. â€Å"His clothing patterns were very different from the Western styles in that he restructured the conventional construction of a garment† (Cocks 46). His clothes could distributed asShow MoreRelatedThe Japanese Avant Garde Fashion2099 Words   |  9 PagesThe Japanese Avant-garde fashion began by three Japanese fashion designers; Issey Miyake, Rei Kawakubo, and Yohji Yamamoto. They are the founders of this new creative fashion style. Then, what is Avant Garde fashion? It is also called Anti-fashion (a willful avant-garde desire to destroy â€Å"Fashion†) (Gill 26). As the ‘Anti’ in their name suggests, this fashi on style has a really distinctive and unique contrast with other fashion movements. Avant-garde fashion designers do not concentrate on an ordinaryRead MoreCommes Des Garcons Brand2921 Words   |  12 Pages2009 Introduction The current paper discusses how and why a particular brand functions as a cultural resource and how companies benefit from this brand functioning as a cultural resource. The brand selected for the discussion is the Japanese fashion line Comme des Garà §ons. The paper is divided into two parts. The first part defines the concept of ‘cultural resource’ from the branding perspective and prepares ground for the argumentation by referring specifically to the readings from the courseRead MoreRay-Ban Promotion Strategies3399 Words   |  14 Pagesand more efficiently protect the eyes from the rays. On sunny days the lenses would become darker allowing more protection, while on a cloudy day the lenses were lighter giving off an amber color. These sun glasses were intended for those athletes who were constantly exposed to the sunlight but the style took flight and became a quick trend. Big athletes such as David Beckham, were used as the advertising strategy for this new line. By showing different athletes sporting this new athletic collectionRead MoreThe Work of Cindy Sherman Essay2883 Words   |  12 Pagesimpossible to class call her works self-portraits. She has transformed and staged herself into as unnamed actresses in undef ined B movies, make-believe television characters, pretend porn stars, undifferentiated young women in ambivalent emotional states, fashion mannequins, monsters form fairly tales and those which she has created, bodies with deformities, and numbers of grotesqueries. Her work as been praised and embraced by both feminist political groups and apolitical mainstream art. Essentially, ShermansRead MoreInternalisation of Spanish Fashion Brand Zara8711 Words   |  35 PagesINTERNATIONALISATION OF SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Brunel University Uxbridge UB8 3PH England +44-1895-267239 Key Words Internationalisation, fashion retailing, market entry, branding, international marketing, Zara 1 INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA ABSTRACT Purpose Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation processRead MoreArmani Hotel Dubai7484 Words   |  30 Pages2009, the Armani group has showed impressive resilience to the downturn. Consolidated Revenues of 2010 are 1,620.3 million Euros which is 1.5% better than previous year and it is increasing at a constant rate by 2.4% each year (Armani press release, 2009). Threat Recent threat, not only to the hotel industry but to the whole world was the recent economic crises where people including CEOs and board of directors of companies were left jobless. The potential CEOs who could be future customer forRead MoreGucci Case Study12528 Words   |  51 PagesHarvard Business School 9-701-037 Rev. May 10, 2001 Gucci Group N.V. (A) Historically, fashion was viewed like movies. We made it a business. -Domenico De Sole, CEO, Gucci Group Domenico De Sole seated himself at the wenge-and-steel conference table in his London office, a few steps from Bond Street, home to the most glittering names in the luxury world. It was a springlike morning in February 2000, and several blocks away, eager shoppersRead MoreMakeup Artist Business Plan8414 Words   |  34 Pagesevening out. We will be looking in particular for sub-contracted arrangements with other beauty professionals, such as hairdressers or beauty therapists. In the past, the word beauty was commonly associated with glamour, cosmetics, makeup, high fashion and beauty contests evoking images of film stars, models, luxury, and self-indulgence. However, there is a lot more to being a cosmetic makeup artist than merely giving a facial or applying makeup. The industry has evolved and matured with an increasingRead MoreEssay about dance5531 Words   |  23 Pagessocializing the individual and drawing him into harmony with the group, and formed an important part of the education of a gentleman. True    False Answer Key: True Question 4 of 25  Ã‚  Ã‚  Ã‚  Ã‚  Score:  2  Ã‚  Ã‚  (of possible 2 points) In Vienna (1740s), who began to create dramatic ballets inspired by the stories of mythological lovers?    A. Jean Georges Noverre B. Franz Anton Hilverding    C. Maximilien Gardel    D. Jean Dauberval Answer Key: B Question 5 of 25  Ã‚  Ã‚  Ã‚  Ã‚  Score:  2  Ã‚  Ã‚  (of possibleRead MoreHM Case Study16624 Words   |  67 Pagesinformation. Therefore, we choose the Swedish company as our case study. There are two main reasons for why we have decided to focus on HM. Firstly, we have obtained much data about HM, which we think are enough to support our thesis. Secondly, fashion retailing is always a hot topic, so writing about HM will help us attract more readers. Further, HM was established in Vasteras, where we are now studying, so we think it is interesting to write about this firm. To sum up, in our thesis, we discuss